Atlético de Madrid enters the world of eSports with Atlético Movistar Riders. It is formed from the club union with the eSports team. Sponsored by Koke, he appeared this morning at the Wanda Metropolitano. “We are doubly excited. It is the fourth year of Movistar Riders. This collaboration is developed with the FIFA environment and is the communion of many areas with the brand. The eSports world surprises with the values that sports fans themselves have. It is a younger audience, a type of entertainment that comes to stay, ”said Telefónica’s communication director, Cristina Burzako. “This world is much bigger than we think. In Spain alone there are more than three million fans and gaming, twenty“ Fernando Piquer, CEO of Movistar Riders, also had words of thanks. “For us, being associated with a team with the athletic makes us proud of the work we have done in the last three years as a club. It is the confirmation that we have a large presence in the territory and honor to accompany the Atleti in this world” “The competition is very beautiful, organized by the League. Our players have always been with real chances of winning. We will try to play the best possible role and win this competition and reach the general public more, which increasingly follows the great talents as Andoni is. ”Andoni challenged KokeA team formed with a player who is going to play in this competition: allusions, Andoni. “He already thinks like rojiblanco,” said the speaker of the club. The shirt he will wear is the black one this season, with them shields of Movistar and Atlético. “It’s an honor for me,” he said.. “I hope to win. With that intention I go. Wearing this shield carries that responsibility. ” It was the moment when Koke also climbed the stage of the Wanda Metropolitano auditorium. It was the photo of the sponsorship. “I wish you the best. That shield is a responsibility and we change the game by game by game by game. ” A presentation that ended with a game between them. Andoni immediately got ahead. “The truth is that my feet are better than my hands,” the captain joked. “We are well represented, really.” In the eSports. Atlético Movistar Riders. And that the captain said very, very seriously.